I've never liked the font on my logo, to be honest, and especially not the way the "t" and the "s" look together in "knits." I have looked at literally thousands of fonts, trying to find something clean but not boring or overused. Or that cost $200 to purchase.
I do really like the branch, though I wanted to prune it a bit. After some fussing, I came up with two concepts that I like.
The first one is pretty true to the original logo, just cleans it up a bit.
The second one, I like, but I don't think it looks that hot in B&W.
I need to decide ASAP. Apple Yarns and I are getting some collateral printed together, so she needs me to send the logo pronto. I'll probably go with option #1, as it's not too drastic a change from my current logo so I won't lose any brand equity that I've built up. Also I don't like sudden change. I worry that the font is too boring and that the little details that I like will be lost, but my husband tells me that I'm too much of a font geek and to just use this one already.