Okay. I think I'm going to do a booth at Sock Summit, after all. I'm 90% sure at this point. I started jotting down a to-do and supplies/equipment list. I think the main things are:
1. Handling in-person transactions. My main concern is setting up credit card processing. I'm looking at three options, Costco's program with Elavon, ProPay, and PayPal's virtual terminal. Leaning towards Elavon, as they appear to have the lowest per-transaction fees, but I need to talk to a live person about some of the details. My credit union also offers card processing services, and they always have the best rates on everything; I should check with them, too.
2. Choosing base yarns and colorways to bring. I want to bring two new bases online, a superwash sport and a wool/nylon fingering. I've identified the superwash sport but am still considering the new fingering. Of course, I've got all these other undyed yarns sitting here, hogging up all the extra space in my house, which I will not be able to dye anytime soon. (This should be my final cure for the impulse buying of random base yarns.) I need to get my supply lines better organized. I feel like Napoleon's quartermaster, trying to figure out these logistics.
3. Getting a banner, tweaking my labels, and ordering collateral like business cards and notepads. These all involve deciding if I want to alter my logo at all. I'm somewhat dissatisfied with the font but need to look at fonts.com and my font books to see if I can find anything else that I like better.
4. Getting samples. A lovely friend has agreed to knit samples for me, but I need to finalize colorways and base yarns so that I can get her everything in time. See #2 above.
The list goes on and on. But now it's time for #5: Get enough sleep so that I'm not a crazed short-tempered grouch in the morning.